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The workshop (How to Protect Your
Trademark Internationally) highlights the importance of trademarks and the
extent to which they contribute to quality and commercial efficiency. It also
covers consumer tendencies and their link to product quality and suitability. It also covers the different types of
trademarks as a factor separating one product from another, their value in
marketing and promoting products, the importance of protecting trademarks, and
the commercial and legal costs of registering these trademarks locally or
internationally through international registration programs overseen by the
World Intellectual Property Organization. It then tackles the strategies
available to build a trademark for one or several products, and the different
possible methods for protection such as formats, characteristics and industrial designs.
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