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Marketing and Advertising


Reimbursement of fees associated with marketing and advertising activities to promote and build awareness for Saudi products in overseas markets.​

Policy - Ceiling and Coverage:

  • Reimbursement of 75% of fees up to a ceiling of 125,000 SAR.
  • Flyers will have a sub-ceiling provided separately amounting to 25,000 SAR .

Activities Covered:

  • Web Design (including web development). 
  • Television / Radio (including creative and media buying) .
  • Billboards (including creative and media buying) .
  • Social Media (YouTube, Facebook, Google AdWords). 
  • Flyers

Eligibility Criteria and General Terms


Terms for using the service

  • The applicant must be a Saudi Exports registered client.
  • The client must have completed the Export Readiness Assessment.
  • The client must have completed the In-depth Assessment if requested within the last 2 years and the evaluation showed the client’s need for this service (only if the incentive amount exceeds  100,000 SAR).
  • The establishment of the applicant must have completed one year or more carrying out business activities since its establishment.
  • The client's establishment must not have an activity ban.
  • The client's establishment must not be under liquidation or bankruptcy.
  • The client must not have any financial obligations to Saudi Exports Development Authority.​

General Policies:


  • The required disbursement documents must be submitted within 120 days of approval of the application and no application will be considered after the specified period, except if the client provides a valid reason and enough budget is still available.
  • The client must have approved application to obtain the incentive.​
  • The client must have submit the application before utilizing the service.​
  • The client must submit quarterly progress reports and upon request.
  • The client must explain the need for the incentive by presenting the anticipated outcome in his application (e.g. increase in sales (%), gained expertise in specific areas and markets, market expansion, etc.).
  • The maximum benefit limit from the Saudi Export Incentive program is 700,000 SAR during the fiscal year.

Required Documents – Application:


  • Getting Commercial Register full data for an Est issued in the last 6 months. Click Here
  • Quotation.
  • The person filling and submitting an application should possess a delegation letter attested by the company, power of attorney or similar document together with a copy of ID number or iqama of the person making the application.

Required Documents – Reimbursement:


  • Request form for reimbursement.
  • The original invoice for fees incurred.
  • Getting Commercial Register full data for an Est issued in the last 6 months. Click Here
  • Final project reports
  • Deadline for submitting documents: 120 days after application approval